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Advantages
The investment in radio news sponsorship allows commercial operators to have exposure to a ready and listening audience. The busy rural sector are more likely to listen to a radio news bulletin than browse through the newspaper or internet. A connection with a reliable news service places your company in a unique and positive market position.
- Create interest in your products and services
- Name recognition to the highly desirable rural audience during primetime news.
- Associate your business with quality news bulletins
- Invest in the rural community by supporting ARCN
- Promote your business regionally, Statewide and nationally.
Our Audience
ARCN coverage is to rural Australia - covering 110 radio stations - mostly in NSW, Queensland and Victoria
A recent survey indicated a weekly audience of up to 1.7 million listeners
Adults 45-54 make up the largest subgroup of public radio listeners.
See the results of a McNair Survey into community radio listenership
“Organisations consistently and beneficially quoted by media
tend on the public mind to assume a special status of approval”
"Sponsorship creates helpful associations in the listener's mind
between the sponsor and its news and information services,
which are deemed valuable,
adding to its credibility"
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